Message Matters: Succeeding at the Crossroads of Mission and Market Turner "--Jean Shinoda Bolen

"--Jean Shinoda Bolen

a new picture has emerged in the last decade of how the participants' individual dramas intersected with the larger picture of their subjects

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Message Matters: Succeeding at the Crossroads of Mission and Market Turner "--Jean Shinoda BolenIt's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the